OBI in the 21st century

OBI is more! This is because OBI has been more than a do-it-yourself store for a considerable time. At OBI, the customer finds the best of three worlds: the innovative ideas of a modern furniture store, a wide range of products, and the know-how of the specialised trade as well as the reasonable prices of a do-it-yourself store.
OBI is the competent complete supplier for all sectors concerning the subject’s garden, building, and home. Be it advice, brands, ideas and innovations, special offers and auctions – OBI just simply offers more than its competitors.
This is because more performance, service, quality, and closeness create more of a home feeling, more contentment.

Stores in new dimensions

During the past years, a clear tendency has taken place towards large-scale stores due to a change in the assortment structure. In many traditional do-it-yourself domains, a more and more specialized offer awaits customers. Parallel to this the range of products, e.g. occasional furniture and home accessories gain in importance. As well as this an appealing presentation and a good overall view requires an adequate offer of space, and this cannot be realized with a sales area with less than 10,000 m². This is why many OBI stores have been largely expanded. In the meantime the newly erected are between 12,000 and 16,000 m².

OBI makes habitation real.

Behind the facade of the typical OBI architecture, there are do-it-yourself stores and garden paradises. About 70,000 articles are available to the customer at any time; further articles can be ordered in no time.
In the spacious foyer, the customer comes in contact with the central service centre, the contact point for every request, advice, and service.
The numerous information contact points in the store make it possible to have an optimum customer service for individual advice, as well as practical help by the realization of building projects.

The OBI adventure worlds are divided into the departments building, home, garden, and technology. A colour guidance system clearly shows the customer the way. The customer-friendly, open, and clear presentation of the goods as well as the clear shelving creates a complete overall view of the assortment.
For the individual subjects attractive exhibitions and shops are set up where the prospective buyer can get an impressive picture of the various design possibilities that are on offer, which colours and material harmonise together or which effect accessories have on the overall picture. This is how OBI realises habitation.